What I've learned about networking over the past 10 years

Networking Isn’t About Selling—It’s About Building 🤝

Over the past 10 years, I’ve learned a lot about what works—and what doesn’t—when it comes to networking. It’s not about pitching or collecting business cards; it’s about fostering genuine connections that stand the test of time.

1. You need to put yourself in places where you can meet people in person. Go to conferences, go to meetups, go to tradeshows. An in-person connection can often kick off a longer relationship, but an online one rarely does.

2. Networking is not sales. People you meet don't want to be sold to. Unless they ask, don't pitch them. People want to have genuine connections with others who have similar interests.

3. Networking works best among "equals". People want to network and establish long-term relationships with others who they see as being able to bring them value too. "Value" can be ideas, advice, solutions, friendship, mentorship, and many other things. No one wants a one-sided relationship.

4. Sometimes, the value is not obvious or doesn't exist at the time. Sometimes you meet someone that you have nothing to talk about with now, but who 1, 2 or 5 years down the road will have something to discuss with you. That's OK.

5. Don't treat networking follow-ups like sales follow-ups. It's OK to check in, but it doesn't have to be regimented. You can just touch base when it makes sense. Keep connected around topics that you are both interested in.

6. Serve others: The best way to network is by being of service to others and helping them advance their goals. Help others where you can and you will be become a valued contact, partner or friend.